Using the hyper-social media friendly interface you can ‘Covet’ Anna Dello Russo’s bejeweled matryoshka and telephone clutches, pin the Man Repeller walking like an Egyptian in her swank pad, and tweet the extensive nail polish collection at Rachel Zoe HQ.
You can browse front-row figures by their closet, home, the shoot, and behind-the-scenes shots. There’s even a built in shopping feature so you can pick up a dove gray gown like the one “entrepreneur” Khloe Kardashian has draped artfully across her bed. We’re particularly loving the retrospectives, profiles of fictional characters like Clueless’ Cher Horowitz (a la our Fashion from Fiction series, we might add). Any time a young Paul Rudd is involved, we’re in.
Below, check out the launch video, featuring pint-sized Karl Lagerfeld, Anna Dello Russo, Grace Coddington, Bryanboy, et al. While we’re not promising hilarity, it’s worth it for some of the visuals alone, like a tiny Susie Bubble’s jaded social media tinkerings.
Now hurry up. You’ve only got 14 days left to shop P’Trique’s tortoise shell shades.
Photos: The Coveteur