Well, it looks like a kind of purple-y pink. The tropical shade is a color-wheel contrast to last year’s green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it’s not the red that would have been a more obvious choice. “[Radiant Orchid] is a little different, it’s a little off the beaten path, and it’s not a primary color,” she explains. “It’s an invitation to innovation. The purple family offers [an] opportunity to do creative things.”
And, she said, that’s what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven’t tried before.”
Pantone sets color standards for commercial use by design industries. They invented the Pantone Color Matching System, a standardized color reproduction system that allows various manufacturers in different locations to refer to the system in order to make certain that colors will match along the industry platform without having to have direct contact with one another.
Eiseman expects people to like Radiant Orchid because it matches with many skin tones and it’s a color that people haven’t seen in a while. “This is an opportunity to look at what you’ve already got in your closet and add to it. It will feel like the right amount of change.”
Sherin has invested the retailer’s resources in orchid, and an orchid-colored Gucci handbag has already been photographed for a Saks ad. Orchid is also a paint color and could be used in upholstery, and Eiseman can imagine it on the table, too. “We’re seeing more of these infused desserts and cocktails, and I can see them embellished with orchid flowers.”