rihanna-balmain-1Photo via huffpost

Balmain has unveiled its Spring/Summer 2014 campaign and it stars some fantastic photos of Rihanna. The Balmain ads were photographed by fashion duo Inez van Lamsweerde and Vinoodh Matadin.

“Dreams do come true … When the woman that inspires you wears your creations, your vision feels complete,” says Balmain Creative Director Olivier Rousteing in a media release. “Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.”

o-RIHANNA-BALMAIN-2Photo via huffpost

Instagram fiend Rihanna heavily documented the duo’s day, showing off shots from their personal fashion show, as well as heaping praise on Rousteing, captioning one photo: “It’s like wearing a Mona Lisa trust me! This shit is art, like you don’t even wanna touch it!!! #Balmain.”

rihanna-balmain-2Photo via thegrio

The campaign was shot in New York City last month. RiRi, who was styled by her personal stylist Mel Ottenberg for the project, looks like she’s in a steam room, but she’s providing all the heat. One ad shows the “Diamonds” singer dressed in a pink-and-white Kimono-style coat accessorized with white lace and heeled booties, while the other is an off-the-shoulders denim-and-gold chain getup.

The campaign will debut in some of the top fashion magazines in January. It’s been a good week for the singer who was super excited to have won her 13th number one hit single. Her latest single, “Monster,” featuring Eminem, went to number one in the charts earlier this week.


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