Confession: the first thing that piqued our interest in Amika was the line’s stunning saffron packaging. Yes, we’re suckers for a good jewel-tone hue, particularly when it’s reminiscent of Veuve Clicquot.
But beyond the beautiful exterior? We’re stoked to have found our new go-to tress-quencher in the form of Amika’s Nourishing Mask. Here’s your intro, courtesy of the brand:
The Nourishing Hair Mask deeply conditions and restores hair. The natural molecules in the formula penetrate the surface of the hair to get to the root, sealing split ends improving shine, elasticity and nourishment.
The Obliphica berry, for centuries renowned for its healing powers, has an arsenal of antioxidants, vitamins, healthy fatty acids, Omega 3, 6 & 9, and the rare Omega 7 (usually only found in fish oil). These potent vitamins come together to form a line that replenishes, moisturizes, and brings out hairs natural balance.
The decadently rich mask comes in a generously-sized tub that clocks in at almost 17 oz. (for reference, your garden variety pump bottle of foundation is a lowly single ounce). In terms of consistency, think a heavier body butter. Its hair-healing properties are damn near palpable, and soon our heads danced with visions of silky tresses worthy of their own Pantene commercial. We slathered on a healthy amount, piled our hair up, and kicked back. Though the directions suggest leaving the potion on for 2-5 minutes, we opted for a luxurious 10 before hopping into the shower. We shampooed and rinsed, forgoing conditioner, then let our hair air-dry. Half an hour later, we reached up expectantly. What we encountered was arguably the best conditioned hair we’ve had in a while.
And you know what? We’re thinking this may just call for a glass of bubbly. Veuve Clicquot, perhaps.
Amika Obliphica Nourishing Hair Mask, $40. Available at Amika.