This is not what you typically envision when you think of Prada, but then again, no great fashion house gets to where it is today without taking risks and surprising its contemporaries.

Everyone’s always said that spring is all about bringing out the color, but Prada really took that to a whole new level with their spring 2014 ad campaign in which every model dons an eclectic array of bright, vibrant hues. Some outfits have color blocking while others incorporate a classically beautiful face of the Pop Art variety.

Photographed against a simple black background, the group of models — comprising such fresh faces as Ashleigh Good, Cindy Bruna, Malaika Firth, Amanda Murphy, and more — is supposed to evoke in the viewer a sense that any type of person can wear this line. Though not everyone thinks of Prada as all that accessible, the fashion powerhouse is certainly trying to go in that direction with this new campaign, drawing principal inspiration from street art.

Would you wear Prada’s new line?

Photos via NYLON