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As if Prada needed more artistic credibility.

On the heels of their collaboration with Wes Anderson, the brand is now poised to launch a literary contest, for which they’ve partnered with 50 year-old Italian publishing house Giangiacomo Feltrinelli Editore.

The contest “stems from the curiosity to explore innovative languages by means of forms of expression leading to the written word,” according to the Prada site. It’s inspired by the metaphor of prescription glasses, and the idea of seeing through different lenses, the idea of personal interpretation. Preferably, of course, you’re seeing through $400 Prada frames, because what would the campaign be with a robust marketing tie-in?

“What are the realities that our eyes give back to us? And how are these realities filtered through lenses?” reads the prompt.

Should you feel inclined to answer, you can enter here until June 18. The winner(s) will be awarded €5,000 and their essay will be made available as a digital book.


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