Remember the great oxblood craze of ’12? Last fall you could scarcely sneeze without stumbling over a merlot-hued editorial, and Zara was fairly brimming over with burgundy pieces. Now, Rouge Bunny Rouge has thrown their own, less-expected hat into the ring: oxblood mascara.

Rouge Bunny Rouge Dramatic Lash Mascara in Oxblood Panache is the ticket to your most fashion forward-fringe yet. Here’s what RBR has to say about the Dramatic Lash formula:

Embrace effortless glamour as lashes are coated with a film that’s strong yet supple. The addition of a natural jellifying system gives superior flexibility and the brilliant filmogen complex brings a lasting shine. Panthenol strengthens and restructures, while its non-stop moisturising action nourishes and prevents breakage. Fabulous lashes that are water resistant, smudge-proof, fade-proof and transfer-proof, last throughout the day. For a stunning, impeccable and sophisticated look, suitable for contact lens wearers and those with sensitive eyes, Megaplumes mascara ensures you assert a darkly beautiful persuasion.

The oxblood hue is subtle, but more noticeable in sunlight. It’s a burnt reddish shade that is seriously flattering on our green-grey eyes, and adds a little more oomph on those days when tinted moisturizer and mascara are all you can muster.

The mascara itself is a phenomenal formula. The traditional, but over-sized bristle brush excels at separating at lengthening, leaving every lash looking thicker and coated in jewel-toned color. We’ve been wearing it every day for almost three weeks and experienced zero flaking.

The verdict? Heavenly. We’re total converts to this colored mascara, already a staple in our cosmetic arsenal.

Rouge Bunny Rouge Dramatic Lash Mascara in Oxblood Panache, $29. Available at Rouge Bunny Rouge and Beauty Habit.