It’s no secret that Anna Wintour has some serious influence on the fashion industry. But did you also know she has the capacity to have an effect on baby names? Well, it’s true, particularly for Kanye West and Kim Kardashian.

In the October issue of British GQ, yes the one where Kardashian is completely naked, Kim reveals that naming their baby North West was just a rumor until Wintour and another fashionable celebrity weighed in on it. “It was a rumor in the press, and we’d never really considered it seriously at all, but Kanye and I were having lunch about a year ago and Pharrell came over to us and said ‘Oh my God, are you guys really going to call your daughter North? That is the best name,'” Kardashian said. “I said, ‘No, we’re not, that’s just a rumor.’ Then a little while later Anna Wintour came over and asked the same thing! She told us, ‘North is a genius name.’”

north west name kim kardashian

Well, when Anna Wintour calls something “genius” it’s probably a good idea to follow through with the idea. Although, we are curious to know what some of the other name options were. We know the couple was toying with going with a “K” name, but decided against it after Kim was afraid the media or paparazzi or haters would refer to the family as “KKK.”

We are fond of the name North as well, we just think it’s a little outrageous to have the editor-in-chief of Vogue have such a heavy influence on what you name your child. But then again, Kim and Kanye are a bit outrageous themselves aren’t they? Head over to British GQ for more information.

What do you think of the name North West?