Lucky Magazine Welcomes Blake Lively and New Editor-in-Chief for September Issue

Lucky Magazine has been undergoing some changes lately. Eva Chen (hand picked by Anna Wintor herself) has taken over the magazine as Editor-in-Chief. Wintor, in addition to being the Editor-in-Chief of U.S. Vogue, is also the artistic director of all of Conde Nast (publishing company for Vogue, Lucky, GQ, Glamour, etc). We are highly baffled how these titles can be upheld by only one person.

Amy Chen’s first cover as head of Lucky is already making a stir in the bloggosphere. She appointed Blake Lively as the leading lady to front the magazine for the September issue. But let’s backtrack, that’s a pretty bold move to bring on a new Editor-in-Chief for the September issue don’t you say?

We believe Blake Lively as the cover star was a great idea – mainly because everyone is absolutely head over heels for the 25-year-old actress. Also, the cover makes you love her even more. It declares her a “modern fashion icon” and reveals that Lively in-fact does not have a stylist. She states, “I don’t have a stylist. I trust myself.”

The issue has been released to select news stands but will be in full swing on August 6th.

Blake Lively on the September 2013 Issue of Lucky.
Click for larger view.

With a new, sharper image, the magazine is now being taken to a more “aspirational” route. That’s the direction Anna Wintour wanted to take the magazine, at least that’s what was told to Brandon Holly when someone below Anna got the pleasure of firing him. Bless his heart but let’s hope Chen delivers.

Was Blake Lively a good choice for the Cover?
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Justin Gilbert is a rising senior at the University of Central Florida in Orlando. He is studying Advertising and Public Relations, with a minor in Studio Art. This course of study stemmed from his love of design, fashion, creativity, and innovative marketing. This summer, Justin hopes to gain valuable insight and experience in the world of editorial fashion. In the future, Justin plans to be a fashion public relations professional while simultaneously growing his blog, The Style Lion, to become a staffed publication and a brand of its own.

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