Well, we hope you’re ready for your afternoon cry.

The viral video Like A Girl, examines exactly what it means to do something “like a girl” — a phrase that has becoming synonymous with weak, frilly and fragile. In the video, created by Always (yes, the maker of feminine hygiene products), teenage girls (and one man and one boy) are asked to run, fight and throw “like a girl.” Each of them wave their hands playfully and swing their arms weakly. Then, a group of young girls come in and are asked to perform the same tasks. However, the difference in the way they act are like night and day. The younger girls run fast, hit hard and fight like they’re impersonating Muhammad Ali. Clearly, you can see, for girls, as we get older, we start associating being a girl as an insult. “Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence,” it says on Always’ website.

The video is incredibly powerful, especially when one of the younger girls says that “like a girl” sounds like a bad thing, “like you’re trying to humiliate someone.” Yeah, it goes there. It gets real. We’re actually crying as we write this post because it’s the sad truth that our words are impacting the younger generation more than we know. It’s time to take the phrase “like a girl” and give it back its real meaning: someone who is awesome, powerful, beautiful, smart, courageous and kick ass.

Watch the video below, and be sure to head over to Always to learn more about the initiative.

What does it mean to be “like a girl” to you?

Michelle Manetti is a graduate of Pace University and has a degree in Communication Studies with a concentration of Media Studies. She met Marc Jacobs in an elevator once. She also believes that yoga, Liquiteria and a Hunter Thompson book could save the world.