If you thought Kim Kardashian and Kanye West couldn’t possibly have their hands in another project, you thought wrong.

The husband and wife duo are now officially the new faces of the fashion brand Balmain. In the steamy “Army of Lovers” Spring/Summer 2015 menswear, we see Kardashian grab West’s face as she goes in for a kiss.  Kim took to Twitter on Monday morning to announce the big news, and captioned the ad “BALMAIN!”

kim kardashian kanye west balmain campaign

Pretty impressive if you ask us, but definitely not surprising. Even before landing this campaign, the two were walking poster children for the brand. Balmain’s creative director Olivier Rousteing has dressed them both a number of times, and has taken to social media on numerous occasions to show off his friendship with the couple. Plus, Kendall Jenner walked in the Spring/Summer 2015 runway show during fashion week.

Speaking of Kim’s little sister… Kendall might be a bit upset over this particular ad. It was just last week that it was revealed that Jenner didn’t make the cut for Balmain’s Spring campaign. “If I took Kendall, it would be in a different concept with different girls. And obviously, she’s my friend, but for this campaign I wanted to have Adriana with Rosie with Isabeli with Joan and Crista,” he said.

Well, at least he is honest.

As for Kim and Kanye — let’s just name them the new King and Queen of Fashion — agreed?

What do you think of Kim Kardashian and Kanye West’s Balmain campaign?


Michelle Manetti is a graduate of Pace University and has a degree in Communication Studies with a concentration of Media Studies. She met Marc Jacobs in an elevator once. She also believes that yoga, Liquiteria and a Hunter Thompson book could save the world.

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