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We promise we’ll shut up about Karl Lagerfeld for the rest of the week, but first, this essential message. For Chanel’s 100th anniversary, creative director Lagerfeld will helming a short film starring Chanel face Keira Knightley as Coco herself.

Karl and co. will be revamping the French seaside town of Deauville to look as it would have a century ago—a tall order, as WWD says the town is now “riddled with neon signs.” Deauville was home to Coco Chanel’s first boutique, financed by her then-lover Arthur ‘Boy’ Capel.

Also starring in the film are French actress Clotilde Hemse (as Coco’s aunt), fabulous Brit model Stella Tennant, model Tallulah Harlech, musician Caroline de Maigret and model Brad Koenig—as well as his four year-old  son Hudson, who is also Karl’s godson. Are we the only ones who find the concept of the Kaiser interacting with children both terrifying and adorable?

All this comes on the heels of some hubbub over Keira’s last film for the brand, deemed too risqué for consumption by children.

The anniversary film (being shot later this week) will premiere in early May, coinciding with the runway presentation of Chanel’s latest cruise collection.


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