We knew underwear ads could be sexy, but Calvin Klein has taken it to the next level.
Calvin Klein’s new ad campaign features Justin Bieber, Kendall Jenner, FKA Twigs, Kendrick Lamar and Fetty Wap, all posing like owning a pair of Calvins makes you the most incredible human being in the world. It also features a slew of other models and “unknowns.”
The provocative series of images not only features the celebs in their underwear, but also, what they do while in them. Fun, right? Bieber flaunts in them — no surprise there, Jenner dreams, FKA Twigs excels, and Lamar reflects. The campaign encourages others to become creative with what defines sensuality. “Beginning with the new call to action, ‘I _________ in #mycalvins,’ this campaign moves from the passive, solo moment of the static selfie to live action,” the fashion brand explained in a press release. “[This is] supporting the concept that the movement and moments of life are what creates its sensuality and sexiness.”
It also doesn’t hurt to have a naked, semi-aroused Bieber and a Jenner touching herself.
In a video supporting the campaigns, we get a behind-the-scenes look, and of course, Bieber telling us that he is turned on. And how could you not be? Even the ones who aren’t trying to be sexy, look sexy.
FKA Twigs looks like an absolute Goddess, and we have to say, this is by far one of Jenner’s best campaigns yet.
What do you think of the Calvin Klein ads?