Jennifer Aniston is known for quite a few things… having great hair is one of them. So it makes total sense that the actress cozied up to the camera in a new advertisement for her hair brand “Living Proof.”

In a behind-the-scenes campaign for the company’s new Instant Texture Spray, Aniston looks beautiful, sassy and fierce. Needless to say, she also has some killer volume and style going on with her hair. Most of that is thanks to legendary hairstylist Chris McMillian, who recently joined the “Living Proof” team as a celebrity hairstylist.

For Aniston, this is the first time that she’s ever been a part of a beauty product specifically targeted for luscious locks. “I’d been approached before by hair companies,” Aniston told TODAY’s Carson Daly. “I thought, this is really exciting and [Living Proof] is a brand new company, so to be asked to be a part of something … and have to build and become something fabulous. It was just so rewarding.”

jennifer aniston hair living proof

Aniston also told Daly, that a big reason why she wanted co-own this brand is because of the the incredible involvement from Professors and Doctors of MIT and the formula they create.  “I would like to actually be a part of bringing something to women and consumers in general that is, you know, useful,” she said. “I don’t wanna be an actor for hire.”

And although we would love to Aniston as an actor forever, we definitely think her branching out into consumer goods, as a woman who is in her 40s, is definitely something we’re happy about. Watch the behind-the-scenes video below, and be sure to head over to TODAY for more. As for purchasing “Living Proof,” you can do so on the website or at Sephora.

What do you think of Jennifer Aniston’s latest campaign?