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Hourglass’ No. 28 Primer Serum is, in a word, heaven. It’s a velvety, hydrating mix of skincare and primer, and keeps any flakey patches from peeking through foundation. Sounds pretty good right? We’d have to say yes, good enough to warrant its $65 price tag.

Now, Hourglass is preparing to put your money where your mouth is (!) with their new No. 28 Lip Treatment Oil. The stunningly-packaged lip treatment retails for $42 and promises to do for your pout what Primer Serum did for your face. Here’s what Hourglass has to say about the product:

An advanced anti-aging treatment for lips that combines botanicals, vitamins and three powerful active ingredients in a supremely luxurious oil blend. No. 28 Lip Treatment Oil hydrates, rejuvenates and regenerates the delicate lip area by boosting moisture levels, reducing the appearance of wrinkles, and improving lip shape, volume and softness. Equipped with an opulent 24-karat gold-plated tip—it’s the gold standard for lips.

Lip oils seem to be enjoying something of an explosion lately—Bite Beauty have just released one that sounds a bit like the  infamous Lip Venom. You can shop Hourglass No. 28 Lip Treatment Oil now at Hourglass and Sephora. Oh, and pro-tip? Sephora Beauty Insiders can enjoy 15% right now on all purchases.


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