H&M Holiday Ads 2

Nothing screams holiday season more than bright red, warm scarves and big, cozy sweaters. In their advertisements for Christmas this year, H&M is showcasing these classic styles. The ads, photographed by Alexi Lubomirski, feature three beautiful top models: Christy Turlington, Doutzen Kroes and Liu Wen. The pictures are not only gorgeous, but they really capture the essence of the holidays.

Turlington, Kroes and Wen are captured hanging out and having a great time together, which, let’s face it, is arguably one of the best parts of the holidays. Lubomirski shoots these women in what looks like a homey living room–on the couch, in front of the tree, and posing all together. You may not have felt motivated to coordinate donning all red with your friends, but after seeing these three belles strutting in together, we wouldn’t blame you for having a change of heart. By sprinkling in a tasteful amount of black–in Kroes’ tights, Turlington’s dominating boots, and Wen’s adorable heels–H&M rounds out the red with just the right amount of holiday touches. These clothes are fun and festive, and the models perfectly convey the joys of the holiday season on their faces. All of the clothes look very comfortable while still being stylish, like the mesmerizing cascade of red dress that Turlington’s rocking above and the big-knit, off-white sweater below.  These are all things I can picture myself wearing while eating Christmas cookies and lounging by the fireplace.

Check out some of our favorite images from the shoot, and don’t miss the H&M Holiday commercial, “Home for the Holiday.”

H&M Holiday Ads 1

H&M Holiday Ads 3

H&M Holiday Ads 4

Click through to view a collection of our curated Photoshoots of The Day.

(All photos via Fashion Gone Rogue)


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