There’s no doubt that photoshop has taken over the world of beauty and fashion. It’s hard at times to decipher what’s real and what’s fake, but what’s most intriguing is how people view what is “beautiful.” It’s different all around the world and journalist Esther Honig proved that.

Honig created a series called “Before & After” with photographs of herself which were photoshopped from 40 people around the world. Honig sent a makeup-free photo of herself to photoshop designers and simply asked “make me beautiful.” The results are incredible. “Freelancing platforms, like Fiverr, have allowed me to contract nearly 40 individuals, from more than 25 countries such as Sri Lanka, Ukraine, The Philippines, and Kenya. Some are experts in their field, others are purely amateur,” Honig said on her website.

What’s incredibly interesting is that some didn’t enhance Honig’s photo more than just covering up some blemishes, while others added heavy eyeshadow, lipstick, and in the case of Morocco, a hijab. “Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more illusive,” she said.

What Honig did here is prove that the idea of beauty, across a globe, is different depending on where you are. And trying to achieve perfection just isn’t possible, as someone will always have a standard that just doesn’t match who you are, so your best bet, is to just be you.

Scroll through the photos below to see some of the photos from Honig’s project. Be sure to head over to her website to check out the full series, and let us know what you think of the results.


What do you think of Esther Honig’s “Before & After” series?