What an unlikely hero Emma Roberts is…

The 24-year-old is the star of aerie’s latest campaign featuring unretouched celebrities and models.

In the multiple images, we see the actress looking pretty amazing sans photoshop as she models the intimates brand’s fall collection featuring bras, underwear and some cozy sweaters!

We seriously love that Roberts wasn’t afraid to show off her real stomach, butt and legs. After all, modeling underwear is pretty brave — under any circumstance, especially four a 20-something, but Roberts didn’t seem to mind at all. “Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws,” she said in a press release.  “I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool.”

Back in 2014, the brand was praised for challenging supermodel standards by featuring unretouched photos of women. It vowed to no longer feature supermodels and to no longer retouch those in the campaign.

We’re excited to see the full collection, which will be out in September, and we’re also excited to see more celebrities and real people being featured in campaigns. Given, celebrities aren’t technically “real people,” but they all don’t fit into one category and they struggle with their own insecurities, so we’ll allow it.

Take a look at a few of Roberts’s shots below, and let us know if you think other brands should follow in aerie’s footsteps.

emma roberts



What do you think of Emma Roberts’s unretouched photos?