Listen, we love Dads. They’re the first man you ever look up to, the guy that’s always scaring away your boyfriends and the one who always seems to know what to say (embarrassing or not) to make you laugh. What we don’t really love are Dad Pants. Oh, you know, the male version of Mom Jeans. And apparently, we’re not the only ones.
Dockers released a hilarious YouTube video campaign featuring legendary football coach and former football player Jim Harbaugh and his wife, Sarah. In the video, which is set up as a PSA, Sarah raises awareness about Dad Pants. “I’d like to talk to you about a serious condition affecting countless number of men in our country. I’m talking of course, about Dad Pants. The shapeless, pleated tragedy that too many men find themselves in every day. I was there, my handsome, vibrant, successful football coach of a husband suddenly looked like he hung the curtains from him belt,” she says. Sarah goes on to discuss how Dockers is the anecdote for this horrible problem.
This simple commercial is going viral because not only does it feature a big-name sports celebrity, but his wife truly delivers. It’s not often that you find men interested in clothing companies, let alone their marketing strategies (unless there’s a half-naked girl involved), so kudos to Dockers. And just in time for Father’s Day… genius!
Watch the video below to see the campaign commercial.