It was just a few weeks ago that CoverGirl Cosmetics released ads encouraging women to “Get your game face on” during Football season. As the official beauty sponsor of the NFL, CoverGirl set up a campaign showing unique ways to do your makeup to match your favorite team’s colors. It seemed pretty harmless… that was until the huge news story hit of Baltimore Raven running back Ray Rice knocking his wife unconscious in an elevator after an assumed argument.
The video has shocked everyone and anyone who has watched it and has many questioning how the NFL handles domestic violence. In response to the incident, a photoshopped image of the advertisement is making its way around the internet. In the doctored photo, the model, who has her makeup done to resemble the Raven’s uniforms, was giving a black eye. The caption for most of the photos include the following hashtags:#GoodellMustGo #BoycottNFL #ViolenceIsViolence #NFL #RayRice #GregHardy #RayMcDonald #GAMEFACE #domesticviolence.
CoverGirl has released this statement regarding the controversy. “As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”
— glick23 (@23Glick) September 13, 2014
What do you think of the CoverGirl campaign?