Every once in a while, fashion websites get to make a huge difference — today is one of those times. Gucci Fragrance and its Chime for Change campaign granted one of our favorite sites, Refinery29, $25,000 to donate to the Chime for Change charity of their choice. That’s pretty amazing, huh? We think so, which is why we’re spreading the word.

In case you’re not sure, Chime for Change is an organization that raises money for women’s right around the world. According to Refinery29, they have the option of donating to a specific project under one of three pillars: Health, Justice and Education. There are literally hundreds of projects that need help, and will make a huge difference to girls and women.


chime for change

Of course, this decision is just too big for them to make all alone, so Refinery29 is asking for your help. Head over to their site and leave a comment about which pillar they should donate to and why. This will help them narrow down which specific cause they will donate the money to.

Once you do that, head over to Macy’s and pick yourself up a Gucci scent. When you do that, you’ll get a code on the back of the box which can be put to the project of your choice on Chime for Change. The five fragrances included are: Flora by Gucci, Gucci Guilty for him and her, Gucci Première, and Gucci Made to Measure.

Chime for Change was founded by Gucci creative director Frida Giannini, Salma Hayek and Beyoncé. Head over to its website to view a list of projects in need of funds. Click here to go over and cast your vote for Refinery29.