And now, for the greatest Beyonce news ever.
Beyonce is teaming up with Topshop to create a fitness line. According to Women’s Wear Daily, the company will be called Parkwood Topshop Athletic Ltd, and it will be a 50/50 venture. Parkwood Entertainment is Beyonce’s company which she found in 2008.
Queen Bey and the London retailer have reportedly been in the talks about this for a while, and it all came into completion earlier this year. “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together,” Sir Philip Green told WWD.
We all know that Beyonce is a huge fan of Topshop, having seen her sport everything from the company’s dresses to rompers, so obviously this is going to be a perfect fit. “I could not think of a better partner as I continue to grow the Parkwood business,” Beyonce said. “I have always loved Topshop for its fashion credentials and forward thinking.”
Back in 2004, Beyonce, along with her mother Tina Knowles launched the fashion line House of Deréon. It was discontinued in 2012, so we assume Bey has been itching to get back in the fashion spotlight. And as we’ve pointed on in the past, Beyonce’s Instagram has basically become a fashion-lovers dream, with the singer posting daily photos of her outfits of the day.
The activewear line is set to launch in 2015 in stores and online, so check back here as we eagerly await more information. Head over to Women’s Wear Daily to learn more about the collaboration.
