It seems like Balmain‘s creative director Olivier Rousteing just can’t get enough of those Jenners/Kardashians. For the label’s Fall/Winter 2015 campaign, Rousteing decided to feature Kylie and Kendall Jenner.

In the advertisement, we see the younger Jenner, Kylie, almost pushing her older sister down while each are wearing stunning outfits. The image is very intense, and definitely doesn’t scream “sisterly love,” but it’s still beautiful. Kylie must be thrilled…

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Sibling love, by the way, was Rousteing’s inspiration for this campaign. Other advertisements for the collection feature sisters GiGi and Bella Hadid and Erika and Joan Smalls. Rousteing also chose to feature brothers Armando Cabral and Fernando Cabral to model the menswear collection. “Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another,” Rousteing wrote on Facebook.

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For obvious reasons, everyone is talking about the Kylie and Kendall ad, but personally, we think the image featuring the Smalls’ is, as they say, the money shot.  Besides for being unbelievably beautiful, the sisters are wearing gorgeous dresses, and are facing the camera straight on — the only pair to do so.

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Rousteing isn’t one to shy away from using controversial celebrities to sell his clothes. In the past he has featured Kim Kardashian and Kanye West as well as Rihanna.

What do you think of the Balmain Fall/Winter 2015 ads?

Michelle Manetti is a graduate of Pace University and has a degree in Communication Studies with a concentration of Media Studies. She met Marc Jacobs in an elevator once. She also believes that yoga, Liquiteria and a Hunter Thompson book could save the world.

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