Twelv magazine may not be a known entity yet, but they certainly are turning some heads with an editorial in their debut issue. The New York-based magazine took on the sizable task of recreating a stunning feathered rainbow gown from Alexander McQueen’s spring 2008 collection—in gummy bears.

Yes, talk about a splashy launch. The magazine devoted three weeks to create the couture confection that takes three people to pick up. It’s made from 50,000 gummy bears. Let that sink in for a minute. No matter how much you enjoy the things, 50,000 gummy bears seems like a quick recipe for cardiac arrest. The Technicolor candy dream dress weighs 220 pounds, in case you were wondering.

We only wonder what happened to all those candy colored babies after the shoot. That’s a whole lot of sugar.

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