We’re guessing Adele’s got some hard hitters on retainer, and she’ll be putting them to good use soon. Word is that the singer is currently being courted by some major global cosmetics brands like Estee Lauder, L’Oreal and Dior.
The Sun reports Adele is being courted to the tune of £10 million to become the face of one of the aforementioned lines.
Previously Adele’s expressed resistance to the idea of hawking products. In a 2011 interview, she said: “It’s shameful when you sell out. It depends on what kind of artist you want to be, but I don’t want my name anywhere near another brand. I don’t want to be tainted or haunted.”
But ‘A Source’ close to Adele says that the singer is reconsidering in the face of, shall we say, such financial incentives. “Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music.
“The last thing she wants is a cheesy ad with a naff catchphrase. They would have to be in keeping with her personality. It’s going to take a lot of persuasion to get her to agree but, right now, it looks as if she’s close to signing a deal.”
Who could blame her?
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