Hot off the heels of their collaboration with delightful fashion loon Anna Dello Russo, H&M will be releasing a holiday 2012 collection with avant-garde Belgian fashion house Maison Martin Margiela. The H&M x Margiela pieces are poised to go on sale November 15.
After news of the collection first broke in June, a grainy cell phone image snapped from the pages of French Elle appeared on the internet showing a deconstructed, flowing red gown that’s certainly in keeping with Margiela’s typical sensibilities.
And now comes the news that British artist and Nowhere Boy director Sam Taylor-Wood began shooting the H&M Maison Martin Margiela campaign in Paris, pictured at the top of the page. Taylor-Wood will be helming not only print ads (set to start appearing in publications this month), but also a series of short films for television beginning November 8. Per the photographer:
“Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project. I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.”
Martin Margiela himself left the house amidst much speculation in 2009, and the title of creative director has remained unfilled.
Stay tuned for more on the collaboration. It’s been a while since we’ve entertained the idea of braving the hordes who turn out for H&M collaborations, but for Maison Martin Margiela, we’re almost considering it.
Photos: WWD, FriChic Blog